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Forecasts Underestimate the Growth Potential for Mobile Banking Services in the U.S.
According to Aite Group's Nick Holland, the recent rapid growth of U.S. subscribers to mobile banking services is part of a transformation that eventually will place mobile phones at the heart of all forms of banking transactions, including payments.
Mobile Banking Experiencing Increased Adoption
As an increasing number of institutions pursue mobile banking initiatives, questions remain over which delivery model is best, whether consumers really want the service and how banks can realize a return on their investments.
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