Increased use of self-service channels and advanced analytics are among the trends the industry will see.Banks will have to further their marketing efforts in social media to attract Gen Y customers as they begin to look for more...
- Posted by MarioH014 “Not only South Asia with the examples mentioned such as Playmoolah for kids, or then in the US Bankaroo (also for kids), Rabobank does a lot as well. We consult in gamification and have seen many... In reply to: 2014 Forecast: Gamification and the Year Ahead in Banking
- Posted by VTHANALA560 “Gamification is a self service with infinite potential for creativity. If banks docomeup with a solution it will be terrific. An example I see is 'students loan.' I have seen students who do not... In reply to: 2014 Forecast: Gamification and the Year Ahead in Banking
- Posted by lclark72 “Game-based approaches are taking off within the operations of many regulated industries like banking, not just with the consumer. IDC calls this Enterprise Gamification and did an interesting report... In reply to: 2014 Forecast: Gamification and the Year Ahead in Banking