U.S. Bank is using a new mobile photo app to allow consumers to sign up for Minnesota Twins-branded credit cards by taking pictures of their drivers' licenses.
The Minneapolis-based bank is teaming up with the Major League Baseball team on the pilot program, which is being conducted at Target Field, home of the Minnesota Twins, where Twins employees are stationed across the facility to accept applications. Currently, the app is only available for the iPad.
The new feature speeds up the time it takes to enter basic information needed for the application, while also reducing paper and the risk of phony applications, according to U.S. Bank. After snapping a picture of his license, the applicant can then verify the information and add additional information for a few other required fields that do not appear on a driver's license.
U.S. Bank and the Twins worked with San Diego-based Mitek, a provider of mobile imaging for financial transactions, on this feature. The bank and Mitek have a history of working together on mobile imaging features. Last year, U.S. Bank launched its mobile photo bill payment service for retail customers using Mitek technology.
Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio