Comments
The Cinema: A Place of Payments Innovation?
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Becca L
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Becca L,
User Rank: Author
11/30/2014 | 11:49:26 PM
Re: Movie Magic
Jon, i think you're right that transparency is key. Consumers get paranoid about sharing information but if they believe it's in their best interest (ex: promotions) and that the firm won't be selling it without their knowledge, then I think we can all feel we're making informed decisions, and that's a step towards forming a trusting relationship, right?

Just borrowed the Gone Girl book, very excited to dive in.
Kelly22
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Kelly22,
User Rank: Author
11/20/2014 | 1:53:24 PM
Re: Movie Magic
Good point, all the recent data breaches will probably cause many customers to think twice - and we definitely haven't seen the last of them. Knowing their data is protected will help people feel safer about sharing information.
Jonathan_Camhi
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Jonathan_Camhi,
User Rank: Author
11/20/2014 | 11:59:30 AM
Re: Movie Magic
That's true, but I also think there has to be information provided to customers on how their data will be protected and when it will be shared to others. I think as time goes on, and the data breaches pile up, that will be needed on top of offering perks for data.
Jonathan_Camhi
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Jonathan_Camhi,
User Rank: Author
11/20/2014 | 11:02:38 AM
Re: Movie Magic
Yeah I agree that that opt-in ability and transparency is key. People need to feel like they have some kind of control over their personal data. Given the current environment, I think companies that offer that control will stand out. That's one thing that stood out about ApplePay: "We will never reveal your card data during the transaction."
Kelly22
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Kelly22,
User Rank: Author
11/20/2014 | 11:00:40 AM
Re: Movie Magic
Personally, I'd be happy to share data with a movie theater if it resulted in cheaper tickets or a better experience. To Jon's point, I can see why customers might be wary of sharing personal information, but I also think in general, people are becoming more willing to provide data in exchange for perks or discounts.


Also, glad to hear a good review of Gone Girl - I just finished the book and can't wait to see the film.
paulmcmeekinACI
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paulmcmeekinACI,
User Rank: Apprentice
11/19/2014 | 4:35:36 PM
Re: Movie Magic
Thanks Jonathan...I think big data falls into two camps -

1. The big brother style data which is collected without us fully knowing (Google, Facebook, NSA) what we are signing up for. I think in the coming years we will see a backlash against this, probably starting with some regulations in Europe!

2. Opt-in to big data for personal benefit or long term trends studies.  If I share my data with a health company to get better rates I would, if I share my prefrences with a movie complex to get a better experience/cheaper tickets I would.

Would be interested in the thoughts of others...
Jonathan_Camhi
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Jonathan_Camhi,
User Rank: Author
11/17/2014 | 4:43:07 PM
Movie Magic
Thanks for the article Paul (and the movie recommendation). I'd definitely be a big supporter of flash sales at the movie theater. It'll be interesting to see though how consumers' preferences around data privacy play evolve over the next few years and play into this. Will consumers want organizations to have the data that would be needed to design a personalized experience like you say? Organizations are going to have ot be really good at delivering real value while also making customers feel like their data is in safe hands.


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