Comments
Building Loyalty Through Mobile Experiences
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Jonathan_Camhi
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Jonathan_Camhi,
User Rank: Author
10/27/2014 | 9:31:00 PM
Re: Mobile
I keep hearing that having that power and a sense of control over your money and finances is very important for Gen Y customers who came of age during the recession. So providing the capabilities that they desire and then getting the feedback to improve and tailor those capabilities is going to be a growing challenge for banks.
Kelly22
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Kelly22,
User Rank: Author
10/24/2014 | 2:24:38 PM
Re: Mobile
I agree, and I like the point this article mentions about customers who have more power complaining less about poor bank service. That's a great point, but it also puts even more pressure on banks to provide optimal self-service capabilities for those who want them. 
Byurcan
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Byurcan,
User Rank: Author
10/24/2014 | 11:01:20 AM
Mobile
Interesting info, thanks Jennifer. It has been said that mobile banking users are most likely to become the most "sticky" customers for a bank in the future, so it makes sense to reach out to them.


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