Determining Utility
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Becca L
Becca L,
User Rank: Author
9/24/2014 | 6:55:54 PM
Determining Utility
This last line should be the mantra of payments forevermore : "Giving customers more choices to pay according to their preferences will be more important to winning over customers than providing the coolest new way to pay."

One of the things I really like about this idea is that it lets users escape the bland menu of products reward programs typically offer. In my experience, very few are attractive, and I'm rather astonished by the number of points they ask you to redeem for those rewards. Like Greg said, maybe all I really want is a coffee, and I will happily switch to whatever program lets me redeem in a way that bring me the greatest utility.

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