Comments
Will Apple Legitimize Mobile Payments?
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Byurcan
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Byurcan,
User Rank: Author
9/15/2014 | 9:29:41 AM
Re: In the spotlight
That is true, though I'll continue to poke fun at its marketing. I don't see myself adopting any sort of digital wallet, Apple or otherwise, anytime soon, but within ten years it will probably become such the norm that we will all have to use it for convenience sake.
Greg MacSweeney
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Greg MacSweeney,
User Rank: Author
9/11/2014 | 2:05:34 PM
Re: Finally!
Exactly! For me, the only payment i make on my phone is through the Starbucks app (that isn't much of a 'landscape').
Nathan Golia
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Nathan Golia,
User Rank: Author
9/11/2014 | 1:50:43 PM
Re: In the spotlight
Apple's market penetration and the ability to push out these new functionalities as firmware updates can't be discounted in its ability to move the zeitgeist. We may poke fun at its marketing or fans, but that legion goes a long way in driving adoption and acceptance of new mobile capabilities.
Kelly22
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Kelly22,
User Rank: Author
9/10/2014 | 1:28:24 PM
Re: In the spotlight
As someone who frequently leaves my apartment without my debit card (or keys, or license), the idea of being able to have credit/debit cards available on my phone is very appealing, especially with these new security measures. Prior to this announcement, I was wary of security issues with mobile payments, but it seems like Apple is taking big steps to protect customers here. 
Somedude8
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Somedude8,
User Rank: Apprentice
9/10/2014 | 11:16:18 AM
Re: Finally!
More than change the mobile landscape, I would even say this creates it, as for most people, there isn't one right now.
Greg MacSweeney
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Greg MacSweeney,
User Rank: Author
9/10/2014 | 10:18:12 AM
Re: In the spotlight
Yet another story: Joe Ferra, the long time "Chief Wireless Officer" at Fidelity (he was CWO starting in the late 2000s...well before there were 'smart phones'), used to say that one day we will leave the house with just our keys and phone...everything else will be digital on the phone, including driver's license, auto insurance ID card (Geico has it), and payment options. 

We are almost there! In fact, keys may be the next thing to go digital. According to Apple, the iPhone 6 will work with Starwood Hotels and you can use your phone as your room key. Some newer cars already have a keyless ignition. It won't be long before Apple starts working with the auto manufacturers to have your phone become your car key.
Greg MacSweeney
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Greg MacSweeney,
User Rank: Author
9/10/2014 | 10:15:02 AM
Re: In the spotlight
Another story: My wife often leaves the house with her phone and car keys, but she always forgets her wallet (yes, i know, she doesn't have her DL on her...that's another problem!). As a result, she either has to drive back home to get her wallet or have me meet her at whatever store she is at to deliver her wallet. I guess I won't have to do that anymore!!

 
KBurger
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KBurger,
User Rank: Author
9/10/2014 | 9:48:29 AM
Re: In the spotlight
Right, Tim Cook probably is offering up thanks to Home Depot and Target.
Greg MacSweeney
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Greg MacSweeney,
User Rank: Author
9/10/2014 | 9:14:55 AM
Re: In the spotlight
I agree. It probably isn't any 'easier' than paying with plastic.

I think the security features are really important here. According to Apple, your card #, name and purchase history aren't shared with the retailer or the bank. The only thing the retailer gets is some sort of Apple transaction # that confirms the payment. So, if this works correctly (and Apple isn't hacked), your card # and personal information is never exposed. That's a big improvement in security, considering the number of retailer breaches we are seeing.
Byurcan
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Byurcan,
User Rank: Author
9/10/2014 | 9:05:26 AM
Re: Finally!
Yes, this may we something those of us in the media or the tech industry have been writing/thinking about, but for many folks this is a new concept
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