Comments
Technology Forces on Community Banks: What’s a Bank to Do?
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behzod
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behzod,
User Rank: Apprentice
8/27/2014 | 7:31:11 AM
Agree to the word
A nice article though it may be applied not only to small banks but to big retail FI's as well.
Kelly22
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Kelly22,
User Rank: Author
8/26/2014 | 10:10:43 AM
Re: Tough Sell
It's smart to separate groups of customers and cater to the needs of each one, but I agree with Jon that community banks will struggle to attract Gen Y customers that value new technologies over face-to-face interaction. It'll be tough to lure those customers away from bigger banks that offer more tech-driven services. 
Jonathan_Camhi
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Jonathan_Camhi,
User Rank: Author
8/25/2014 | 4:32:20 PM
Tough Sell
Community banks have a tricky path to getting Gen Y customers. They find the new players that you mentioned in the article very attractive and demand the kind of technology-driven products and services that they can get from those players, and from the biggest banks that have the bigger technology budgets. And Gen Y consumers have little interest in the branch-centric model that community banks have offered for years.


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