Comments
Consumers CU Expands National Footprint With Online Account Opening
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Anne R Gabriel
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50%
Anne R Gabriel,
User Rank: Author
7/9/2014 | 10:01:40 AM
Re: Moments of truth
I couldn't agree more. Writing this story made me want to establish and account with CCU just to try it out. Convenient, digital, secure and very attractive interest rates - it's no wonder the new CCU online accounts went viral with virtually no marketing resourses dedicated to the launch!
KBurger
100%
0%
KBurger,
User Rank: Author
7/8/2014 | 9:54:13 PM
Moments of truth
This success story illustrates that what we call customer experience starts from the very beginning of a consumer's interaction with the financial institution. No matter how great the service the bank/FI offers, if things don't start off on the right foot -- in a convenient, easy, digital and secure way -- it's unlikely the customer is going to become truly engaged and committed.g


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