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Become the Other CEO (the Customer Experience Officer): A 30-Day Challenge
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Kelly22
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Kelly22,
User Rank: Author
7/9/2014 | 10:02:09 AM
Re: Call to action
I think this has the potential to be a rewarding challenge. Execs cannot effectively improve the customer experience without really getting to know their audience, and this will help them better understand the new generation of consumers. Not wearing a wristwatch or carrying cash may be annoying to some at first, but it will ultimately help them understand how younger customers think. 
KBurger
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KBurger,
User Rank: Author
7/9/2014 | 9:46:14 AM
Re: Call to action
Bryan, I think there are some calls to action for people like you and me, as well, if you catch my drift.
Byurcan
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Byurcan,
User Rank: Author
7/9/2014 | 9:20:33 AM
Re: Call to action
Yes, very good points Ghan. the next generation of banking customers will interact with their financial institution in vastly different ways then previous ones.
KBurger
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KBurger,
User Rank: Author
7/8/2014 | 9:29:17 PM
Call to action
Very thought-provoking call to action, Ghan. It's important for execs who undertake this kind of exercise to understand it's not about validating what your bank is doing and its products, it's about getting into the minds of your customers and understanding their behaviors, expectations, etc. After all, the upstart competitors and going after banks because their own banking experiences were unsatisfactory or seemed lacking.
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