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5 FinTech Startups To Watch
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Lucky1Jaguar
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Lucky1Jaguar,
User Rank: Apprentice
7/2/2014 | 8:02:05 PM
re: 5 FinTech Startups To Watch
I think that is a smart move to provide a true, and more accurate challenge for encouraging both the financier and the borrower.
Kelly22
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Kelly22,
User Rank: Author
6/30/2014 | 4:50:18 PM
re: 5 FinTech Startups To Watch
There are some really cool ideas here and I agree that banks should keep an eye on the new technologies these startups are using. Gamification is one, and I noticed a couple of these are using neuroscience/behavioral data as well - interesting use of data and could be traced back to the underlying importance of fully understanding the customer.
Jonathan_Camhi
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Jonathan_Camhi,
User Rank: Author
6/30/2014 | 3:12:40 PM
re: 5 FinTech Startups To Watch
Gamification was an interesting trend. Especially in the use of judging credit-worthiness. The current customer experience with the credit bureaus is kind of awful. If one had the choice of going through that or playing a simple online game, I think the game would win every time.
KBurger
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KBurger,
User Rank: Author
6/29/2014 | 12:58:21 AM
re: 5 FinTech Startups To Watch
Obviously not all of these firms will have long-term success in the financial services industry, but banks definitely need to pay attention to the technologies firms such as these are deploying, and how they are deploying. For example, two of these firms are incorporating gamification/gaming techniques in their offerings to address a few different banking challenges. They are adopting a "think different" approach to long-standing banking challenges. Very interesting.


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