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5 Banks Leading the Way in Gamification
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AnthODonnell
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AnthODonnell,
User Rank: Apprentice
2/15/2013 | 5:21:57 PM
re: 5 Banks Leading the Way in Gamification
Gamification has an exciting role to play not just in teaching lessons but in making important transactional activities engaging.-
Cara Latham
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Cara Latham,
User Rank: Apprentice
2/8/2013 | 9:22:02 PM
re: 5 Banks Leading the Way in Gamification
I always found it to be effective when a particular company or business taught a lesson and offered a valuable service to customers -- instead of just pushing a product. The CIMB Malaysia Youth Savers program looks like it offers a good value to younger consumers, who, while learning valuable tips about managing their finances, may also develop a brand allegiance by becoming familiar with this game. Seems to be an effective strategy.-


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