Bank Systems & Technology is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Management Strategies

10:40 AM
Connect Directly

Maritz Acquires Allegiance Software

The two companies will combine to form a new customer experience-focused firm.

Maritz Holdings Inc., which owns market research and consulting firm Maritz Research Inc., announced today it has acquired software company Allegiance Software Inc. and will combine the two companies to create a new company, MartizCX.

The new company will be focused on helping firms, including those in financial services, increase customer retention and improve customer experience. The new company says it will combine the data analytics and software expertise of the former Allegiance Software with the market research knowledge of Maritz.

The newly combined firm will have more than 900 full-time employees in 18 offices located in five different global regions, the firm said. The MaritzCX platform -- to be called the Allegiance platform -- will provide self-service capabilities that allow clients to create or change reports on their own, and will integrate with, Adobe, and other popular data systems, the firm announced.

Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio

Register for Bank Systems & Technology Newsletters
Bank Systems & Technology Radio
Archived Audio Interviews
Join Bank Systems & Technology Associate Editor Bryan Yurcan, and guests Karen Massey and Jerry Silva from IDC Financial Insights, for a conversation about the firm's 11th annual FinTech rankings.