Using Code Halos to Transform Traditional Segmentation Philosophies
12/12/2014By applying Code Halo thinking to anticipate customer preferences, banks can create personalized interactions to increase cross-selling and reduce customer churn.
Profile of Prasad Chintamanen
President, Banking and Financial Services, Cognizant Blog Posts: 1Prasad Chintamaneni is President of Banking and Financial Services at Cognizant. As the head of the company's largest industry practice, he is responsible for sales, business development, consulting, and client relationship management. An industry veteran, Prasad brings more than 19 years' experience in the banking and financial services and IT industries in North America, Europe, and Asia Pacific.
Articles by Prasad Chintamanen
By applying Code Halo thinking to anticipate customer preferences, banks can create personalized interactions to increase cross-selling and reduce customer churn.
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Join Bank Systems & Technology Associate Editor Bryan Yurcan, and guests Karen Massey and Jerry Silva from IDC Financial Insights, for a conversation about the firm's 11th annual FinTech rankings.
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