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Using Web 2.0 to Enhance Customer Engagement: A customer View of Today's Possibilities

Source: Adobe
Date: October 2007
Type: Podcast/Audio
Rating: (0)

Overview: Learn how Rich Internet Applications and Web.2.0 are enabling financial institutions to re-define how they engage prospects and customers through examples drawn from recent real-world experiences at financial services organizations; large and small. These firms have successfully used Rich Internet Applications in many ways to clearly explain complicated product offerings and immediately enable people to buy; present retirement planning options with e-learning modules; and allow investors to track their progress toward their retirement goals with an innovative Web-based calculator.


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