The 2009 SIFMA-IBM Technology Survey Results
Download these survey results and find out what SIFMA members revealed about new technologies and computing models and how they are managing major industry challenges.
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- Trading/Exchanges
Using Web 2.0 to Enhance Customer Engagement: A customer View of Today's Possibilities
Overview: Learn how Rich Internet Applications and Web.2.0 are enabling financial institutions to re-define how they engage prospects and customers through examples drawn from recent real-world experiences at financial services organizations; large and small. These firms have successfully used Rich Internet Applications in many ways to clearly explain complicated product offerings and immediately enable people to buy; present retirement planning options with e-learning modules; and allow investors to track their progress toward their retirement goals with an innovative Web-based calculator.
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