Building profitable cross-channel. Using analytics and personalized marketing to increase revenue and customer loyalty


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Source: IBM
Date: October 2012
Type: White Paper
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Overview: This white paper explores the fast-changing customer relationship landscape in financial services. It outlines strategies and technologies that financial services marketers can use to better understand customers and market effectively across traditional and digital channels, with sections on:

Inbound marketing
Event-based marketing
Digital marketing and personalized retargeting
Web analytics
Mobile and social channels
Customer lifecycle management

By combining analytics and cross-channel marketing automation, financial services providers can increase cross-sell revenue, attract new customers, reduce churn and operational costs, enhance brand image and build long-term loyalty.

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