Always Open: Why the Performance of Online Insurance Matters More Than Ever
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Overview: Consumers have become more demanding of their online experiences. Performance of insurer websites now has to meet or beat that of industries like online retailers and even banking.
Akamai Technologies commissioned Forrester Consulting to evaluate how online availability and performance of insurance online services would influence customer and agent perceptions and the implications for achieving insurer business goals if an insurer failed to meet these customer expectations. Download this study to learn:
• What users expect from insurance websites - even those that are low usage
• How agents use online portals, and the importance of performance to them
• How website performance and page load times impact the insurance business