Tapping Into Generation Y: Nine Ways Community Financial Institutions Can Use Technology to Capture Young Customers
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Overview: Accounting for 28 percent of the population and growing up fast, Generation Y is on track for an annual income of $3.4 trillion and to surpass Gen X and Baby Boomers as the top earners by 2018. This is a lucrative group that financial institutions can't afford to ignore. First Data’s new white paper, “Tapping into Generation Y: Nine Ways Community Financial Institutions Can Use Technology to Capture Young Customers,” takes an in-depth look at Generation Y, what motivates them and what they demand from a financial services partner.