Axis Bank Enhances Customer Experience
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Overview: Axis Bank, one of the leading private sector banks in India, replaced its homegrown legacy system with SunTec's TBMS-F solution and established a centralized dynamic billing and pricing framework, thus increasing its operational efficiency significantly. The Relationship-based Pricing and Centralized Billing product suite enabled Axis Bank to manage fee billing for current account, cash credit and savings account banking functions. TBMS-F also provided Axis Bank with the ability to offer personalized product packages to specific customers or groups of customers, and also to go to market with fresh product packages and promotional plans quickly.