Banks Seeking Customer Insight for Growth and Profitability


Click here to download now

Source: SAS Institute
Date: March 2010
Type: Research/Analyst Report
Rating: (1)

Overview: An exclusive InformationWeek Financial Services survey of 272 banking industry professionals examined how organizations are meeting the challenges of properly managing customer data, predicting customer behavior, and engaging effectively with customers in order to optimize customer interaction and marketing programs. Key findings indicate that bank executives feel they aren't adequately leveraging customer information due to budgetary restraints and inadequate technology. This report explores how banks are managing and leveraging customer information in support of their marketing strategies, and how banks can more effectively leverage information for marketing success.

Not what you're looking for? Search again
Go Advanced »
More From the Data Management Section
 

Featured Banking Resources

What Every Banker Needs to Know About Dodd-Frank (in Less Than 40 Pages)
This Dodd-Frank Cheat Sheet is a synthesis of the legislation's most important provisions, highlighting the Act's key requirements, deliverables and IT implications. While the Cheat Sheet isn't a substitute for reading the entire legislation, the interactive tool will help you make sense of this historic piece of regulation -- in less than 40 pages.

Banking Webcasts