Banks Seeking Customer Insight for Growth and Profitability


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Source: SAS Institute
Date: March 2010
Type: Research/Analyst Report
Rating: (1)

Overview: An exclusive InformationWeek Financial Services survey of 272 banking industry professionals examined how organizations are meeting the challenges of properly managing customer data, predicting customer behavior, and engaging effectively with customers in order to optimize customer interaction and marketing programs. Key findings indicate that bank executives feel they aren't adequately leveraging customer information due to budgetary restraints and inadequate technology. This report explores how banks are managing and leveraging customer information in support of their marketing strategies, and how banks can more effectively leverage information for marketing success.

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