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Maximizing Revenue and Retention: Using Customer Insight to Drive Real-Time Execution


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Source: SAP
Date: July 2010
Type: White Paper
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Overview: Maximize customer revenue and retention and get the tools and techniques to:
• Gain insights into hidden customer trends and behaviors
• Accurately target offers to the best customers
• Empower your agents to make intelligent customer interactions
• Increase your retention and conversion rate
• Boost the yield rate and ROI of marketing campaigns

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