The 2009 SIFMA-IBM Technology Survey Results
Download these survey results and find out what SIFMA members revealed about new technologies and computing models and how they are managing major industry challenges.
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How to Lose a Customer in Five Easy Steps -- The Banking Edition
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Overview: What common banking practices are resulting in anemic customer profits? How can the "three I’s" of marketing help to maximize customer value? Losing valuable customers is all too easy. After all, banks are big, complex organizations that engage in a dizzying variety of customer interactions across a broad range of products and services. Combine that complexity with product-centric organizational structures and measures, and you’ve got a recipe for unwittingly engaging in practices that can drive away valuable customers. But it doesn’t have to be that way! Take a stroll through this e-book to learn how smarter customer interactions and more customer-centric measures can help you deepen and grow relationships with your most valuable customers.
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