Responsive Customer Engagement

Click here to download now

Date: January 2012
Type: White Paper
Rating: (1)

Overview: The banking industry is changing rapidly. Banking customers have more product, channel and banking choices than ever - yet banking products are largely undifferentiated. Customer loyalty is diminishing globally as banks struggle to regain trust. As the world's financial institutions seek to rebuild customer trust in their banks and brands, innovation around customer retention and customer engagement are imperative.

This is being made more complex by the increasing range of choices available to banking customers. Banking services are proliferating with more account types and products on offer. Competition comes from traditional banks and non-traditional players like online-only financial services companies and retailers. With more choice, customers are less loyal and increasingly likely to own financial products from multiple companies.

Banks cannot afford to wait to respond to this changing landscape. It is increasingly easy for customers to move to new providers- so any delay means losing revenue. Those who move quickly will build the kind of deep customer insight needed to create a long term competitive advantage. Banks need to move beyond simply trying to manage the customer experience to creating a new kind of responsive customer engagement. And they need to do so now.

Not what you're looking for? Search again
Go Advanced »
More From the Analytics Section

Featured Banking Resources

What Every Banker Needs to Know About Dodd-Frank (in Less Than 40 Pages)
This Dodd-Frank Cheat Sheet is a synthesis of the legislation's most important provisions, highlighting the Act's key requirements, deliverables and IT implications. While the Cheat Sheet isn't a substitute for reading the entire legislation, the interactive tool will help you make sense of this historic piece of regulation -- in less than 40 pages.

Banking Webcasts