Optimize Your Mobile Banking Strategy
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Overview: Forrester Research reports on optimizing your mobile banking strategy while facing an array of distractions. Many eBusiness teams are optimizing mobile banking to align with newly assigned mobile KPIs. However, savvy eBusiness teams are hedging their bets by optimizing their existing sites and apps while simultaneously pushing the envelope of how mobile banking might redefine the fundamentals of their business models. Successful mobile optimization requires an agile approach. eBusiness professionals must establish a culture of rapid optimization that uses multiple feedback mechanisms. While social media reviews, web analytics, and usability labs will provide invaluable insights into what to optimize, automated testing will play a critical role in rapidly identifying what really works in the hands of consumers.