Steve Jobs: Are You Experienced?
Apple CEO Steve Jobs' skill in anticipating the ways consumers want to interact with next-generation technologies has vaulted his company to the top and changed the game for everyone else.
Apple didn't make the first MP3 player, or the first smartphone, or the first tablet. But thanks to CEO Steve Jobs' vision, the Cupertino, Calif.-based company has redefined the technology user's experience.
The iPod, iPhone and iPad have put users in control of technology like never before. And the proliferation of these devices has recast consumer expectations, driving changes in how businesses, including banks, service customers.
Despite its hefty price tag, the iPod, released in October 2001, swept the country and set the standard for hand-held devices -- and the user experience -- through the decade. As competitors mimicked the iPod's value proposition, however, Apple's dominance began to slip. But by then, Jobs and Apple already had moved on from MP3 players, introducing the iPhone in 2007.
In naming it Invention of the Year, Time celebrated the iPhone's design, noting that Jobs made sure AT&T didn't influence that design (or his vision). And Jobs knew what he had in the device. "The iPod changed everything in 2001," Jobs said at the iPhone's unveiling. "We're going to do it again with the iPhone."
Indeed, mobile apps, distributed through Apple's iTunes App Store, quickly became every bit as ubiquitous as MP3s. And the model has revolutionized the way banks, which have launched a steady stream of mobile banking apps, interact with customers.
Now Jobs is rewriting the rules again. Apple's iPad tablet is changing the computing paradigm, and the company's innovative consumer technologies are reshaping enterprise IT. "With recent updates in terms of encrypted backups and remote disabling, we're seeing ... the company's push to get into the enterprise," Celent analyst Craig Beattie says.