American Express, Twitter Partner on PurchasingFebruary 12, 2013The company has expanded its partnership with Twitter, which previously consisted of a daily deals program, to include the ability to buy products.
Dwolla Offers Payments Via TwitterDecember 13, 2012The payments company is now allowing users to send payments via Twitter by including the recipients handle, the dollar amount and Dwolla's hashtag.
Banks Can’t Afford to Be Afraid of Social MediaApril 26, 2012Banks ignore social media at their own risk. But effectively taking advantage of the ever-growing channel requires more than just setting up a placeholder presence — it requires true engagement and authenticity.
Banks Lagging Behind in Social Media StrategyNovember 10, 2011A survey released by a U.K. communications consultancy indicates that banks place higher importance on traditional media.
Social Media Expertise Is A JokeMay 19, 2011Everyone's talking social media, but no one has all the answers. Want to reap the benefits of increased customer sentiment, transparency, trust and recommendations that social media offers? Don't worry about the ROI. Dive in and give it a try.
Banks Mining Social Networks with Analytics ToolsMay 05, 2011With the help of social media analytics tools, savvy banks including Citi, SunTrust, ING Direct and First Tennessee are listening to and gleaning useful insight from social media conversations.
The Sell Side of CIFApril 19, 2011When the bank marketing division hugs the bank IT division, then I'll believe the engagement is more than just sweet nothings.