At the recent SAS Financial Services Executive Summit, bankers gained insights into how to address the challenge of aligning technology and business in the age of big data analytics.
After PayPal launched a program last week offering free transaction processing for merchants who switch to its point of sale card reader, Square hit back yesterday by announcing it will be offering a P2P payments service via email.
Creating A Customized Banking Experience With Big DataApril 12, 2013Customers have different expectations of their bank, and are willing to pay for different services. Big data opens the door for banks to group their customers according to their banking preferences, which can make customers more satisfied and more profitable.
Segmentation Can Help Banks Find Tomorrow's High-Value Customers TodayJune 04, 2012Banks must retain their current high-value customers while also trying to attract the high-value customers of tomorrow, notes David M. Wallace, SAS. A BAI study, he says, suggests how to do so via the latest segmentation strategies.
Segmenting Clients Ensures Better-Targeted ProductsOctober 28, 2008By focusing on a closely defined client base and soliciting feedback early and often, developers can created targeted products that continuously meet client needs.
Banks Eye Wealth Management MarketDecember 23, 2007As baby boomers transition into retirement, the wealth management market is more promising than ever. To grab a piece of this lucrative opportunity, banks must deploy analytics to segment and identify the needs of consumers and develop customer-centric off
