Gaining Differentiation & Efficiency Via A Strategic Approach to Technology At Enterprise Bank & Trust November 01, 2013By adopting progressive technologies such as cloud and agile development, Enterprise Bank’s IT's team has shifted its focus from maintaining systems to delivering solutions. TD Bank Answers Customer Needs Through Data And Analytics October 03, 2013Matt Chevalier, TD Bank's senior VP of retail strategy and marketing, led a major data-driven effort to change the way the bank measures its performance. Using Data to Create the Optimal Customer Experience August 09, 2013How data and analytics can unlock new sales opportunities and increased customer retention. Gulf Coast Bank Revitalizes Mortgage Operations With Automated CRM July 18, 2013By working Mortgage Returns automated CRM system the bank’s mortgage division just had its best quarter ever with fewer staff. Customer Interaction: Can Big Data Fill the Void? July 12, 2013Banks have decreased customer interaction in the branch over recent years but now need to turn to big data to learn more about their customers who are demanding more personalized products and services. SunTrust Leverages Analytics for Lead Gen July 10, 2013SunTrust Banks adopts online survey and analytics tool from Ignite Sales to improve lead generation from its online channel. Five Factors to Consider When Evaluating Marketing and Analytics Platforms June 21, 2013Banks looking to offer retail coupons to their customers based on data and analytics have to consider several key factors such as scale, engagement and data privacy to fine tune their approach for best results. Connect and Follow: Leveraging Social Media for Business Results May 21, 2013Banks can encourage their employees to connect with current prospective customers on social media to build relationships that are more sticky - and more lucrative. Digital Marketing Solutions Stand Front and Center at Finovate Spring May 15, 2013With more customers interacting with their financial institutions through the mobile and online channels, new marketing solutions targeting these digital customers emerge at Finovate Spring. New SAS Solution Processes Big Data Quickly for Marketing October 12, 2012SAS High-Performance Marketing Optimization runs marketing tests with large amounts of customer data in minutes. Clairmail Deploys Salesforce's Jigsaw Data Cloud July 25, 2011The company aims to boost its mobile banking operations with the cloud-based lead generation and business data solution. 6 Features of the Best Bank Tech Salespeople June 07, 2011Selling bank tech services these days, or generic tech services, is the toughest job of all. Tablets, Smartphones Take a Bite Out of PC Sales November 29, 2010Although worldwide PC shipments in 2010 will still surpass shipments in 2009, the increase won't be as much as initially expected, reports IT research and advisory company Gartner. The culprit for lowered PC sales expectations? Mobile devices, namely media Fieldpoint Private Bank Turns to Cloud Computing for CRM and Beyond July 13, 2010It's starting with Salesforce and Pershing, but Fieldpoint Bank eventually would like to run everything IT in the cloud. Fiserv Signs Two Banks for EnAct Solution November 30, 2009 S1 Teams with Epson March 09, 2009 News From Retail Delivery Show: Volksbank Rolls Out S1 Enterprise Sales & Service November 21, 2008 Banks Struggle to Cross-Sell Online March 27, 2008Some banks still struggle to find the right formula for cross-selling on their Web sites. Retail Banks’ IT Integration Efforts Key to Differentiation July 21, 2007Platform integration is critical for banks seeking to provide exceptional service, study says. Banks Must Do More to Foster Customer Relationships December 19, 2006IBM study shows banks fall short in customer loyalty efforts.