Tapping Big Data Analytics to Acquire, Engage and Retain Customers April 11, 2014What it takes to fully leverage data for customer acquisition, engagement and retention. Smaller Banks Leverage Partners for Big Data Insights February 25, 2014New technology trends are helping smaller banks take advantage of their data with third-party partners. Banks Set Stage For Customer Acquisition With Data Analytics February 10, 2014Data-driven customer acquisition will continue to be elusive for banks that don’t invest in effective data management processes and structures. Raising the Bar for Customer Communications Beyond the Compliance Minimum January 07, 2014Banks looking to improve customer service must look beyond compliance to develop personalized communications based on customer data. PNC Pushes Virtual Wallet With Data-Driven Digital Marketing December 23, 2013PNC Bank has been using big data to identify and target customers by demographic segments to raise adoption of its Virtual Wallet. 2014 Forecast: The Evolution of Social Media in Banking December 19, 2013Social media is one of the fastest growing channels in banking and banks need to be mindful of several trends in the channel going into 2014. Turning Mobile into a Performance Ad Channel for Business Customers December 18, 2013Banks shouldn’t miss out on the opportunity to deepen their small business customer relationships through data-based mobile marketing tools. How Banks Can Make Omnichannel a Reality December 11, 2013Banks can start to build a seamless omnichannel experience by delivering consistent product and service recommendations across channels. The Unstoppable Evolution of Loyalty November 22, 2013Big data and personalized offers are transforming the way companies reward their customers. SAP And SAS Partner On Big Data Analytics October 23, 2013SAP and SAS announced yesterday they will be partnering to offer SAS analytics applications on SAP’s HANA platform. TD Bank Answers Customer Needs Through Data And Analytics October 03, 2013Matt Chevalier, TD Bank's senior VP of retail strategy and marketing, led a major data-driven effort to change the way the bank measures its performance. Using Data to Create the Optimal Customer Experience August 09, 2013How data and analytics can unlock new sales opportunities and increased customer retention. Customer Interaction: Can Big Data Fill the Void? July 12, 2013Banks have decreased customer interaction in the branch over recent years but now need to turn to big data to learn more about their customers who are demanding more personalized products and services. Five Factors to Consider When Evaluating Marketing and Analytics Platforms June 21, 2013Banks looking to offer retail coupons to their customers based on data and analytics have to consider several key factors such as scale, engagement and data privacy to fine tune their approach for best results. How Financial Institutions Can Use Big Data and Converged Data Sets to Improve Customer Loyalty May 31, 2013Using big data with an omnichannel strategy and new methods of customer engagement like gamififaction can help banks improve their customer loyalty programs. Banks Lag in Social Media, Digital Marketing May 29, 2013A survey of more than 3,000 financial institutions examined banks' digital marketing capabilities.
Connect and Follow: Leveraging Social Media for Business Results May 21, 2013Banks can encourage their employees to connect with current prospective customers on social media to build relationships that are more sticky - and more lucrative. Digital Marketing Solutions Stand Front and Center at Finovate Spring May 15, 2013With more customers interacting with their financial institutions through the mobile and online channels, new marketing solutions targeting these digital customers emerge at Finovate Spring. How Banks Can Leverage Marketing and Analytics Platforms To Secure and Maintain Significant Marketing Budgets from Retailers March 28, 2013Marketing offers for consumers based on transactional data gives banks an opportunity to draw revenue from retailer partnerships. New SAS Solution Processes Big Data Quickly for Marketing October 12, 2012SAS High-Performance Marketing Optimization runs marketing tests with large amounts of customer data in minutes.