Topics: Marketing

Connect and Follow: Leveraging Social Media for Business ResultsMay 21, 2013Banks can encourage their employees to connect with current prospective customers on social media to build relationships that are more sticky - and more lucrative.
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Digital Marketing Solutions Stand Front and Center at Finovate SpringMay 15, 2013With more customers interacting with their financial institutions through the mobile and online channels, new marketing solutions targeting these digital customers emerge at Finovate Spring.
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How Banks Can Leverage Marketing and Analytics Platforms To Secure and Maintain Significant Marketing Budgets from RetailersMarch 28, 2013Marketing offers for consumers based on transactional data gives banks an opportunity to draw revenue from retailer partnerships.
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New SAS Solution Processes Big Data Quickly for MarketingOctober 12, 2012SAS High-Performance Marketing Optimization runs marketing tests with large amounts of customer data in minutes.
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Capital One Bank To Pay $210 Million in Refunds and Penalties for Deceptive Marketing PracticesJuly 18, 2012Capital One agreed with regulators at the CFPB and the OCC to pay penalties and customer refunds for failing to monitor its vendors that were deceptively marketing its credit products.
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Equifax Releases New Card Marketing ProductJuly 17, 2012True In-Market Propensity (TIP) Scores are designed to aid banks, credit unions and other card issuers to target customers and members when they are most likely to accept a new card offer.
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IT, Marketing Have Tense Relationship: Deal With ItApril 17, 2012Tension between IT and the marketing department is inevitable. CIOs must lead, not make excuses, in order to help the business deliver innovative products and services.
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Why Banks Must Understand the Intersection of Data and DigitalApril 02, 2012Banks run the risk of being left behind if they don't begin to exploit the competitive advantages that lie at the intersection of data and digital.
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A PR Lesson From Deutsche BankJanuary 20, 2012U.S. banks should take note of Deutsche Bank Belgium's clever new online and radio marketing campaign.
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Banks Missing Opportunities to Address Customer AnxietiesDecember 21, 2011The CMO Council reports that banks aren't taking full advantage of digital media channels to assuage increasing customer anxiety caused by recent financial industry turmoil.
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Implementing a Consumer-Safe Transaction Marketing ProgramJuly 05, 2011As Dodd-Frank continues to take shape what are some best practices for banks engaging in alternative customer rewards programs?
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The Sell Side of CIFApril 19, 2011When the bank marketing division hugs the bank IT division, then I'll believe the engagement is more than just sweet nothings.
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Retail Bank Customers Show More Interest in Shopping Around for New BanksMarch 03, 2011J.D. Power and Associates "2011 U.S. Retail Bank New Account Study" finds that shopping and switching rates are increasing; main drivers are advertising, changes in life circumstances, and branch convenience
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BofA Begins Rollout of its New HomepageNovember 02, 2010Any more it seems a bank's homepage is a customer's first and primary point of interaction with his or her financial institution. So when it came to redesigning its homepage, Charlotte, N.C.-based Bank of America listened to what its clients had to say abo
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Mobile Banking, Social Media Shaping Channel Strategies at First TennesseeOctober 04, 2010Paying too little attention to mobile banking and social media could cost banks customers, the bank's chief marketing officer suggests.
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In Channel Projects, Banks Look for Simpler SolutionsNovember 03, 2009In today's business environment, meeting customers' increasing service expectations is more important than ever. A comprehensive and seamless multichannel strategy -- one that includes the branch -- is critical for survival.
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HSBC Leverages Online Commenters in Marketing CampaignNovember 02, 2009HSBC has teamed with blog and article commenters on nymag.com as part of the bank's recent marketing campaign.
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ATMs Beat Other Marketing Methods: News from Wincor WorldJanuary 22, 2009Inspired by a 35 percent hit rate Pireaus Bank of Greece is taking ATM marketing international.
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Associated Software Consultants Releases Enhanced Marketing and Risk Management SystemOctober 23, 2008
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Forecasts Underestimate the Growth Potential for Mobile Banking Services in the U.S.December 23, 2007According to Aite Group's Nick Holland, the recent rapid growth of U.S. subscribers to mobile banking services is part of a transformation that eventually will place mobile phones at the heart of all forms of banking transactions, including payments.
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Topics: Marketing

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