The Unstoppable Evolution of Loyalty November 22, 2013Big data and personalized offers are transforming the way companies reward their customers. SAP And SAS Partner On Big Data Analytics October 23, 2013SAP and SAS announced yesterday they will be partnering to offer SAS analytics applications on SAP’s HANA platform. TD Bank Answers Customer Needs Through Data And Analytics October 03, 2013Matt Chevalier, TD Bank's senior VP of retail strategy and marketing, led a major data-driven effort to change the way the bank measures its performance. Using Data to Create the Optimal Customer Experience August 09, 2013How data and analytics can unlock new sales opportunities and increased customer retention. Customer Interaction: Can Big Data Fill the Void? July 12, 2013Banks have decreased customer interaction in the branch over recent years but now need to turn to big data to learn more about their customers who are demanding more personalized products and services. Five Factors to Consider When Evaluating Marketing and Analytics Platforms June 21, 2013Banks looking to offer retail coupons to their customers based on data and analytics have to consider several key factors such as scale, engagement and data privacy to fine tune their approach for best results. How Financial Institutions Can Use Big Data and Converged Data Sets to Improve Customer Loyalty May 31, 2013Using big data with an omnichannel strategy and new methods of customer engagement like gamififaction can help banks improve their customer loyalty programs. Banks Lag in Social Media, Digital Marketing May 29, 2013A survey of more than 3,000 financial institutions examined banks' digital marketing capabilities.
Connect and Follow: Leveraging Social Media for Business Results May 21, 2013Banks can encourage their employees to connect with current prospective customers on social media to build relationships that are more sticky - and more lucrative. Digital Marketing Solutions Stand Front and Center at Finovate Spring May 15, 2013With more customers interacting with their financial institutions through the mobile and online channels, new marketing solutions targeting these digital customers emerge at Finovate Spring. How Banks Can Leverage Marketing and Analytics Platforms To Secure and Maintain Significant Marketing Budgets from Retailers March 28, 2013Marketing offers for consumers based on transactional data gives banks an opportunity to draw revenue from retailer partnerships. New SAS Solution Processes Big Data Quickly for Marketing October 12, 2012SAS High-Performance Marketing Optimization runs marketing tests with large amounts of customer data in minutes. Capital One Bank To Pay $210 Million in Refunds and Penalties for Deceptive Marketing Practices July 18, 2012Capital One agreed with regulators at the CFPB and the OCC to pay penalties and customer refunds for failing to monitor its vendors that were deceptively marketing its credit products. Equifax Releases New Card Marketing Product July 17, 2012True In-Market Propensity (TIP) Scores are designed to aid banks, credit unions and other card issuers to target customers and members when they are most likely to accept a new card offer. IT, Marketing Have Tense Relationship: Deal With It April 17, 2012Tension between IT and the marketing department is inevitable. CIOs must lead, not make excuses, in order to help the business deliver innovative products and services. Why Banks Must Understand the Intersection of Data and Digital April 02, 2012Banks run the risk of being left behind if they don't begin to exploit the competitive advantages that lie at the intersection of data and digital. A PR Lesson From Deutsche Bank January 20, 2012U.S. banks should take note of Deutsche Bank Belgium's clever new online and radio marketing campaign. Banks Missing Opportunities to Address Customer Anxieties December 21, 2011The CMO Council reports that banks aren't taking full advantage of digital media channels to assuage increasing customer anxiety caused by recent financial industry turmoil. Implementing a Consumer-Safe Transaction Marketing Program July 05, 2011As Dodd-Frank continues to take shape what are some best practices for banks engaging in alternative customer rewards programs? The Sell Side of CIF April 19, 2011When the bank marketing division hugs the bank IT division, then I'll believe the engagement is more than just sweet nothings.