Social Media Expertise Is A JokeMay 19, 2011Everyone's talking social media, but no one has all the answers. Want to reap the benefits of increased customer sentiment, transparency, trust and recommendations that social media offers? Don't worry about the ROI. Dive in and give it a try.
There’s a Business Case (Maybe) for Social Networking SitesSeptember 08, 2009Facebook, Twitter, LinkedIn and other social networking sites can be fun and distracting -- but as more users of all age groups start to explore business uses for these sites, banks and other businesses are starting to take them more seriously.
Launching the Right Projects at the Right TimeJuly 06, 2009By linking business strategy to business processing and then to IT investments, banks can maximize ROI while controlling costs and remaining competitive in the marketplace.