Banks Can’t Afford to Be Afraid of Social MediaApril 26, 2012Banks ignore social media at their own risk. But effectively taking advantage of the ever-growing channel requires more than just setting up a placeholder presence — it requires true engagement and authenticity.
Citi Introduces Facebook Rewards App January 03, 2012The new application allows Citi ThankYou Rewards members to pool and share their earned points via Facebook.
Social Media Expertise Is A JokeMay 19, 2011Everyone's talking social media, but no one has all the answers. Want to reap the benefits of increased customer sentiment, transparency, trust and recommendations that social media offers? Don't worry about the ROI. Dive in and give it a try.
Banks Mining Social Networks with Analytics ToolsMay 05, 2011With the help of social media analytics tools, savvy banks including Citi, SunTrust, ING Direct and First Tennessee are listening to and gleaning useful insight from social media conversations.
The Sell Side of CIFApril 19, 2011When the bank marketing division hugs the bank IT division, then I'll believe the engagement is more than just sweet nothings.
First Look at Facebook MessagesNovember 16, 2010Facebook's move to expand its purview into email, chat and instant messages will add another wrinkle to banks' social media initiatives.
