Topics: Data-Driven Marketing
- Smaller Banks Leverage Partners for Big Data InsightsFebruary 25, 2014New technology trends are helping smaller banks take advantage of their data with third-party partners.
- Banks Set Stage For Customer Acquisition With Data AnalyticsFebruary 10, 2014Data-driven customer acquisition will continue to be elusive for banks that don’t invest in effective data management processes and structures.
- TD Bank Answers Customer Needs Through Data And AnalyticsOctober 03, 2013Matt Chevalier, TD Bank's senior VP of retail strategy and marketing, led a major data-driven effort to change the way the bank measures its performance.
- Why Banks Must Understand the Intersection of Data and DigitalApril 02, 2012Banks run the risk of being left behind if they don't begin to exploit the competitive advantages that lie at the intersection of data and digital.