Current Issue
 Issues Archive
Face-to-Face Events:
Sept. 30 - Oct. 3, 2012
Bank Systems & Technology 7th Annual Executive Summit

Online Events:
June 7, 2012
The Top 10 Best Practices for Serving Small-Business Customers

June 12, 2012
Thriving in a Multi-Platform World: Integrating Mobile Device Management into Your Overall Security Strategy

Inside the Citibank.com Redesign

Citibank recently reintroduced its online banking website with a brand-new look, feel and set of functionalities. Here's a closer look at the new citibank.com.
By Olivia LaBarre
November 28, 2011

Related Resource: To read a Q&A with Weber that reveals more about the citibank.com redesign and Citi's online banking strategy, download the December 2011 digital issue of BS&T.

New York-based Citibank ($1.9 billion in assets) redesigned its online banking website, citibank.com, and recently reintroduced it with a brand-new look, feel and set of functionalities. A key change to the site was the integration of personal financial management (PFM) tools, says Tracey Weber, head of Internet and mobile banking for North America consumer banking at Citibank, who led the redesign effort. Powered by Yodlee, the PFM solution aggregates financial information from customers' internal and external accounts and lets them view, categorize and analyze that data. "It's a whole new suite of tools for customers to manage their financial lives," she says.

What makes Citibank's PFM component especially appealing, according to Weber, is that customers can view and access it right from the online banking dashboard. "On many other sites that have a PFM component you typically have to do a couple of clicks to get to it," she explains. "Here, every time you log in to your dashboard you get a refreshed chart of your spend activity by your top categories. We think that over time, it will lead to more frequent engagement with the PFM capabilities."

The PFM tool is just one part of Citibank's enhanced online banking experience. The following photo gallery details some of the other key changes, including a simplified user interface.

Image Caption: The Old Look
Citibank.com's previous homepage contained more than 100 links.



< Previous 1 2 3 4 5 6 7 ... 9 Next > 
< Previous 1 2 3 4 5 6 7 ... 9 Next > 


Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

Bank Systems & Technology encourages readers to engage in spirited, healthy debate, including taking us to task. However, Bank Systems & Technology moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. Bank Systems & Technology further reserves the right to disable the profile of any commenter participating in said activities.

 
Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
 



Enabling People and Organizations to Harness the Transformative Power of Technology