Banking. Transformed.™: CGI's vision and approach for achieving true relationship banking

During this Podcast, Jame Cofran, Senior Vice President, CGI, who runs the U.S. Banking and Investments Industry Group, talks about CGI's vision and approach for achieving true relationship banking. Mr. Cofran touches on the following topics:

Helping banks become true service providers, fueling growth through increased customer satisfaction

Banks face a new frontier, one that calls for a fundamental shift in how they organize their operations. Where once it was adequate to differentiate based on size, price and product excellence, it's now imperative to focus on service--transforming operations from a cross-selling to a cross-buying orientation. CGI calls this shift Transformational Banking, an approach and offering mix that transforms banks' operations to put the customer in charge.

Coordinated, evolutionary and client-focused offerings

CGI helps banks become true service providers, such as today's retailers and telecommunications companies, by transforming their approach, processes and technologies from a product- to a client-centered orientation.

• Culture. Combining our banking experience with expertise from working with leading service providers in other industries, CGI helps banks emulate the top, most profitable service providers in the world. With CGI, banks gain and keep customers with unparalleled service and attractive products, choices and prices.
  
• Organizational change. Our offerings help banks evolve from a product-line structure to one that takes into account various customer segments and bank functions to achieve a customer rather than product focus.
  
• Process reconstruction. CGI helps take processes designed around organizational structures and boundaries and redesigns them to flow across and outside of the enterprise, connecting banks' functions, offerings and partners to provide for a seamless customer experience.
  
• Technology. Through service-oriented architecture (SOA) and related approaches, CGI helps modernize or replace legacy systems through a phased implementation, evolutionary approach, helping build consensus and adjust to change through manageable, reusable, self-funding increments.

We adapt these offerings to best meet clients' most urgent and specific needs, providing a blend of consulting, systems integration and outsourcing services--plus leading industry products and services--that include

• A transformation roadmap and retail banking enterprise architecture
• Change management techniques
• A retail banking solution platform with the products and services that transform and leverage prior technologies and processes
• Outsourcing and global delivery options that map to banks' business requirements and optimize costs and facilitate efficiencies

Through CGI's Transformational Banking approach and offerings, we help banks plan for and journey toward transformation in a practical, measured and results-oriented manner.