Social Media's Value Battles Ambiguity In Financial Services
It remains difficult to quantify the effects of social media, but that hasn't stopped the continued dedication of funds to staff and equip social initiatives.
Interest from the C-suite has helped departments increase funds for dedicated staff and increasingly complex platforms. As social media managers work towards producing hard data on social’s ROI, the consensus today appears to be that social is an ideal means of differentiation, and a necessary expansion of traditional customer service efforts.
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