Tech startups and small businesses: Pay attention to your social presence. That's the message from a crop of new lenders that want to take your social data into account to determine the risk of awarding you loans.

Most people understand that how you interact on social media informs a number of decisions social networks make, from the ads they serve you on Facebook to recommendations for new people to follow on Twitter. But lenders are taking your social footprint to another level, requesting access to your accounts in order to determine whether or not they want to do business with you. Read full story on InformationWeek


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