Prescriptive Analytics And Big Data: Next Big Thing?
Predictive analytics tells you what will happen; prescriptive analytics tells you what to do about it.
Being tipped off to the future is always helpful, but what's the best course of action once you get a prediction? That's where prescriptive analytics comes into play. An emerging technology that goes beyond descriptive and predictive analytics, prescriptive tools recommend specific courses of action and show the likely outcome of each decision. Read full story on InformationWeek
Post a comment to the original version of this story on InformationWeek