Predictive analytics predates big data, of course, but the two complement each other nicely. According to Gartner, more than 30% of analytics projects by 2015 will provide insights based on structured and unstructured data.

Being tipped off to the future is always helpful, but what's the best course of action once you get a prediction? That's where prescriptive analytics comes into play. An emerging technology that goes beyond descriptive and predictive analytics, prescriptive tools recommend specific courses of action and show the likely outcome of each decision. Read full story on InformationWeek

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