Isis Lures Mobile Payments Customers With Free Smoothies
Isis needs to do more than offer free Jamba Juice smoothies to stir up interest in its mobile payments platform.
October 17, 2013
Isis, the mobile payments joint venture created by AT&T, T-Mobile, and Verizon Wireless, is expected to launch nationwide in the coming weeks. Today, Isis announced that the companies will give away up to one million free Jamba Juice smoothies to U.S. consumers who tap to pay using their Isis Mobile Wallet. The move is meant to bring visibility to the mobile payment service, which needs far more than free smoothies to succeed. ... Read full story on InformationWeek
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