"In God We Trust, Everybody Else Must Bring Data to the Table"
At Teradata PARTNERS 2013, speakers address the importance of aligning marketing departments with IT to deliver customer centric goals.
Famously, Gartner has predicted within a few years marketing will spend more on technology than IT departments. Furthermore, companies that integrate people and marketing will deliver 50% higher internal marketing investment than companies that do not. This is a crucial, says Koehler. "The building blocks are in place to link marketing and IT in ways to benefit customers, companies and their careers as never before." ... Read full story on Wall Street & Technology
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