Teradata 2013 PARTNERS conference kicked off Monday morning with presentations by Teradata President & CEO Mike Koehler, and Daniel Pink, keynote speaker and celebrated author. Together they emphasized the benefits and challenges of maximizing big data, specifically with collaboration between marketing and IT departments.

Famously, Gartner has predicted within a few years marketing will spend more on technology than IT departments. Furthermore, companies that integrate people and marketing will deliver 50% higher internal marketing investment than companies that do not. This is a crucial, says Koehler. "The building blocks are in place to link marketing and IT in ways to benefit customers, companies and their careers as never before." ... Read full story on Wall Street & Technology

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