What would you do if you were starting from scratch? This is a question businesses seldom ask themselves. Yet it's an essential one, a destructive one and ultimately one that's at the root of reinvention.

The classic paradox of business is that once you grow, you lose your edge. Where once was disruption, now there's predictability. Steve Blank, father of the Lean Startup movement, says that a startup is an organization designed to search for a sustainable, repeatable business model. It follows, then, that an established company is an organization designed to perpetuate an existing business model.

Perpetuating business models is what got Kodak in trouble when it missed the digital camera market (indeed, after mobile phones, the most prolific camera on Flickr is a Canon, by a company that made the jump to digital scanners and printers). Read full story on InformationWeek


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