Five years ago, social networking sites weren't a big problem for businesses. Employees mostly used these sites for personal purposes, which made it easy for IT to create policies and security controls that prevented end users from participating in social networks on corporate systems and networks altogether.

However, all that has changed since organizations have begun exploiting social networks for business purposes, including sales, marketing and customer service. Indeed, what was once seen as a waste of time is now the primary marketing medium for many companies.

Organizations that once put in place controls to block social media are relaxing those settings for certain users and groups within the company. Unfortunately, with the genie out of the bottle, business management and IT have been challenged to figure out how to put controls around the use of social networking that balance security and flexibility. Read full story on Dark Reading


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