Google Says Shoppers With Smartphones Spend More
Google says frequent smartphone users spend 25% to 50% more while shopping than moderate smartphone users do.
The study, conducted with the assistance of M.A.R.C. Research and the Google Shopper Council, finds that 79% of smartphone owners use their mobile phones for shopping and 84% of those who do so use their smartphones in retail stores. Read full story on InformationWeek
Post a comment to the original version of this story on InformationWeek