Big Data Skills Scarce Among Marketing Pros
More than a third of executives rank big data analytics as a top marketing skill, but many marketers lack the requisite knowledge.
June 17, 2013
Business executives in the U.S. and U.K. see data analysis -- specifically, the ability to extract predictive findings from big data -- as one of the most important skills for today's marketers. And yet many of them claim that marketers' limited ability to analyze data is a major roadblock to executing better big data strategies.
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