Business executives in the U.S. and U.K. see data analysis -- specifically, the ability to extract predictive findings from big data -- as one of the most important skills for today's marketers. And yet many of them claim that marketers' limited ability to analyze data is a major roadblock to executing better big data strategies.

That's according to a new study from the Economist Intelligence Unit (EIU), which conducted two concurrent surveys in March for digital marketing firm Lyris. Read full story on InformationWeek


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