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Visa to Debut Online Shopping Tool

Card company to offer consumers tools for comparison shopping, payments, tracking purchases and applying discounts.

Visa has announced that, in concert with bank clients, it will soon introduce a new online shopping product called Rightcliq that will give consumers tools for comparison shopping, receiving special merchant offers, managing payment options and tracking the delivery of purchases.

The company previewed Rightcliq at its investor conference in San Francisco Thursday. The anticipated Spring launch follows several months of live market tests. Following its public release, Visa intends to continue enhancing Rightcliq, including features that may be based on ongoing user feedback.

Rightcliq will combine Wishspace — a central location for storing items that a consumer is interested in purchasing — with a "social shopping" experience that will allow consumers to solicit opinions of friends and streamlined checkout. Consumers will be able to add products to their Wishspace as they search the Web and comparison shop. Discount offers from a variety of merchants will be available through Rightcliq. In addition to redeeming offers, consumers will be able to share offers with their friends through a simple email function or by posting offers on their personal Facebook pages.

Users will be able to initiate purchases from Rightcliq or launch Rightcliq as they are browsing any merchant website when they're ready to buy. Rightcliq will automatically fill in purchase details including a shipping address and payment account number. Its account management function will let consumers store multiple payment accounts and select the payment account they prefer. Consumers will also be able to store and organize online merchant discount codes/offers in Rightcliq for redemption at checkout. In addition to storing Visa credit, debit and prepaid accounts, consumers will be able to store other payment options, including competing brands.

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