1. Cream of the Crop
Generally, mobile banking customers are much more active clients.
— Ginger Schmeltzer, SVP of digital channel management for SunTrust Bank, during a panel session on mobile at Payments 2012. Schmeltzer said those who use mobile banking tend to be more profitable and loyal customers as well.
Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio