Generation Y's income will surpass that of Generation X in 10 years time. Financial institutions have the ability to shape Generation Y's behavior today.
— Philip Lu, vice president of Wells Fargo's knowledge management center for market research and management, on why banks need to appeal to Generation Y customers now before they reach their peak earning years.
Jonathan Camhi has been an associate editor with Bank Systems & Technology since 2012. He previously worked as a freelance journalist in New York City covering politics, health and immigration, and has a master's degree from the City University of New York's Graduate School ... View Full Bio