10:41 AM
Connect Directly

Discover, First National Bank of Omaha Partner on Racing-Themed Rewards Program

Digital marketing and media company Segmint will provide the analytics for the new credit card program.

IndyCar, the governing body of U.S. open wheel auto racing, has entered into multi-year agreements with Discover and First Bankcard, a division of the First National Bank of Omaha, to offer a credit card program designed to provide rewards to fans of the sport. IndyCar has also entered into an agreement with digital media company Segmint to deliver the digital analytics for the Discover credit card program.

IndyCar Discover credit card members can redeem accumulated reward points for exclusive experiences, including VIP access at the Indianapolis 500 and breakfast with legends of the sport. Other rewards include race tickets, driver meet & greets, suite passes, and INDYCAR merchandise.

"The IndyCar Discover credit card is designed to help drive cardmember loyalty by offering tailored card benefits and exclusive access to events that cardmembers care about most," said Kevin O’Donnell, vice president of credit issuance at Discover, in a prepared statement.

Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio

Comment  | 
Print  | 
More Insights
Register for Bank Systems & Technology Newsletters
White Papers
Current Issue
Bank Systems & Technology - August 2014
Modern core systems are emerging as the foundations of effective channel integration and customer engagement initiatives.
Bank Systems & Technology Radio