U.S. mobile banking vendor Clairmail announced the release of Clairmail Plus, an offering designed to help mid-tier regional banks, community banks and credit unions implement the company's mobile banking and payments solution.
According to Clairmail, the new solution is built on its enterprise-class mobile platform currently used by more than one-third of the top 50 financial institutions in North America.
To date, midmarket FIs looking to deploy a mobile offering with minimal impact on IT resources have been limited to one-size-fits-all solutions dependent on online and core banking systems, said the company. Compared to substantially larger FIs, these offerings have left many midmarket FIs registering lower adoption rates: 14 percent for credit unions and 22 percent for regional and community banks, compared to nearly 37 percent mobile adoption across the largest FIs, according to Javelin Strategy & Research.
"We've seen immense demand in the mid-market for a mobile solution that keeps costs and IT investment down while delivering real value to consumers and banks alike," said Pete Daffern, CEO of Clairmail, in a written statement. "Clairmail Plus accomplishes both of these goals, leveraging Clairmail's proven track record of innovation and success at some of the world’s biggest banks to bring a one of a kind solution to what’s traditionally been an underserved market in mobile."