U.S. mobile banking vendor Clairmail announced the release of Clairmail Plus, an offering designed to help mid-tier regional banks, community banks and credit unions implement the company's mobile banking and payments solution.
According to Clairmail, the new solution is built on its enterprise-class mobile platform currently used by more than one-third of the top 50 financial institutions in North America.
To date, midmarket FIs looking to deploy a mobile offering with minimal impact on IT resources have been limited to one-size-fits-all solutions dependent on online and core banking systems, said the company. Compared to substantially larger FIs, these offerings have left many midmarket FIs registering lower adoption rates: 14 percent for credit unions and 22 percent for regional and community banks, compared to nearly 37 percent mobile adoption across the largest FIs, according to Javelin Strategy & Research.
"We've seen immense demand in the mid-market for a mobile solution that keeps costs and IT investment down while delivering real value to consumers and banks alike," said Pete Daffern, CEO of Clairmail, in a written statement. "Clairmail Plus accomplishes both of these goals, leveraging Clairmail's proven track record of innovation and success at some of the world’s biggest banks to bring a one of a kind solution to what’s traditionally been an underserved market in mobile."
Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio