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Bryan Yurcan
Bryan Yurcan
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Bank of America Vs. Square

The Charlotte, N.C.-based institution became the first bank to offer its own mobile card reader.

With Bank of America's announcement today of its new Mobile Pay on Demand product, the bank is taking what is perhaps the next logical step as the industry continues to battle against "non-traditional" competitors, especially in the payments space.

Designed as an alternative to Square's card reading device, Bank of America's dongle product will also be free and users will be charged a flat 2.7 percent transaction fee -- slightly less than Square's 2.75 percent but the same as PayPal's Here device.

BofA's launch of this product can hardly be considered revolutionary, but may become a necessity for banks to continue to compete in the payments space -- or, as Bank of America's EVP of strategy and emerging products, Trevor Rubel put it to tech blog All Things D, "I hate to come out with a commodity product, but every bank should have one."

Square has obviously moved well beyond its initial mobile credit card reader. The company's partnership with Starbucks announced this past summer gave it further footing in the mobile payments market. And with other non-bank competitors, such as PayPal, not only offering mobile card readers but a whole suite of mobile payments options, it's imperative for banks to ramp up their offerings in this space as well. The guess here is that there will be many more announcements in the coming months from Bank of America regarding this product, and from other financial institutions as well pertaining to mobile payments.

Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio

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KBurger
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KBurger,
User Rank: Author
11/13/2012 | 6:22:22 PM
re: Bank of America Vs. Square
I think the characterization of this technology as "comodity" is really interesting. Shows how fluid the competitive landscape is.
Greg MacSweeney
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Greg MacSweeney,
User Rank: Author
11/13/2012 | 10:25:45 PM
re: Bank of America Vs. Square
Definitely a commodity now. It will be interesting to see how this plays out. Square has a head start, but BofA is immense and has a long reach.
FritzNelson
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FritzNelson,
User Rank: Apprentice
11/14/2012 | 5:05:00 PM
re: Bank of America Vs. Square
Does this mean that another bank, rather than a mobile company, will snap up Square?-
Byurcan
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Byurcan,
User Rank: Author
11/19/2012 | 4:39:08 PM
re: Bank of America Vs. Square
-I could definitely see that ocurring
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